Are you ready to finally launch your profitable Shopify site? Then it's time to join Shop School, my complete online program to guide you from start to finish to design, build and launch your own standout and strategic Shopify site.

Enroll now for $995

Best Value


Includes the 22-page Ecommerce Essentials Copy Templates Guide

Payment Plan


For 3 months - get started right away at a lower price

Get EVERYTHING you need to learn to go from zero to launch with your online store


  • 6 Core Modules

    I'll walk you through start to finish exactly how to build and launch your Shopify site so it's set up to SELL

  • Exclusive Downloads

    You'll get my Shopify Launch Checklist PDF: a handy reference guide for a successful launch and my Ecommerce Cheat Sheet PDF: a guide with common challenges and solutions for Shopify

  • Designed for Etsy sellers

    This program was built for the needs of small businesses who want to amp up their online sales with their own site

  • Support

    Shop School includes monthly live office hour group calls plus 12 month access to our Facebook group and course materials

Ready to finally launch your Shopify site?

Enroll now for $995

Payment plan available too

Does any of this sound familiar?

  • You're tired of the Etsy rollercoaster

    You don't want to rely fully on Etsy to build your business... you know it's not going to get your business to where you want it to be

  • You're stuck trying to figure out how to get started with your site

    You're overwhelmed with platform comparison-itis and digging for info in Facebook groups 

  • You're not ready to invest with a high-end Shopify designer

    But you still want a really good website that will grow your business

  • You know now's the time to focus on online sales, but it's not working for you

    Online shopping is not going away and you don't want your business to miss out

  • You started trying to build a site and it's still not done

    An actual plan and support would be great right now, thanks

  • You want to build your brand and business on a site that you own

    You want consistent online sales and customers who keep coming back to your store

If this is you, then you're in the right place!

Shop School is a step-by-step program where I teach you my streamlined Shopify design process so you can stop spinning your wheels and start building your profitable online store strategically and quickly.

Enroll now for $995

Payment plan available too

How Shop School Works

Shop School uses my Shopify design system I've refined over the last decade working with clients. It's a simple and clear step-by-step way to launch your standout Shopify site without overwhelm. 


Shop School includes 12 month access to the course materialmonthly office hours for you to get your questions answered directly by me, as well as a private Facebook group for support and help during the whole process.


    Site Brand Plan

    What You’ll Learn:

    • Create a simple design plan for your site, no design skills needed!

      • Fonts

      • Colors

      • Logo

    • Includes PDF downloads with recommended fonts for your logo and website and color formulas 


    Shopify Site Strategy

    What You’ll Learn: Create a simple sitemap to plan how your visitors will use your site to maximize profit


    Shopify + Product Setup

    What You’ll Learn:

    • Select your Shopify plan

    • Dashboard tour: How to manage orders, products, collections

    • Put up your coming soon page

    • Transfer your products from Etsy

    • How to properly add your products for SEO success


    Shopify Theme Design + Setup

    What You’ll Learn:

    • How to customize your theme like a pro -- without coding!

    • Connect Shopify to your email platform


    Shopify Page Building

    What You’ll Learn:

    • Design and build your site!

      • Homepage

      • About Page

      • Product Pages

      • Policy Pages



    What You’ll Learn:

    • Placing test orders

    • Mobile testing

    • How to read your Shopify Analytics

    • Turn off coming soon page

    • GO LIVE!


    Apps + Integrations

    What You’ll Learn:

    • How to choose apps for your store

    • How to integrate social


    Blogging with Shopify

    What You’ll Learn:

    • How to set up your blog correctly

    • How to integrate your blog into your Shopify site


I'm Shelley Easter


  • I'm the owner of Launch Party, a web design studio that specializes in ecommerce websites
  • Fueled by helping my clients and students get awesome results
  • Special skill: simplifying overwhelming tech stuff

Shop Schoolers

"I loved this experience, and it was worth every penny."


Tallulah Art Head

Shelley is eternally patient and kind, and also very good at relaying information. Her excellent teaching skills, and the BEAUTIFUL, easy to navigate course platform are two critical components of this successful course experience."



Verity Paper Goods

Shop School was more than I expected.


The course pulled a lot of things together for me. I feel comfortable now going in and making changes. My shop is up and running!


From the Attic Crafts

Got questions?

I've got A's to your Q's to help you decide if Shop School is right for you.

  • Is now really a good time to launch a Shopify store?

  • Online shopping is only growing, and it's not going away. Shopify has reported "Black Friday levels" of traffic since the pandemic hit. Now's a great time to get in on that!

  • My products aren't super established. Is this right for me?

  • Yes! Shop School is right for you even if you have never sold online before. You'll learn how to build your new Shopify site and will get your online store set up right from the start.

  • How techy do I need to be?

  • If you can manage social media and email, you're good!


    This course is not built for techies, it's built for people who have never used Shopify and have never built their own site. You don't need to have a drop of design or coding skills to accomplish this and build yourself an amazing Shopify site.


    I'll walk you through the process, step-by-step.

  • I have products on Etsy. How do I transfer them over?

  • There are lessons in the course to guide you through the different ways to transfer products and reviews from Etsy to Shopify.

I don't plan to launch my store till later in the year, do I need to follow along week by week?

  • No, you can do the entire course at your own pace if you like. When you join Shop School, you'll have access to the course material and Facebook group for 12 months. Since this is a 6 week course, that gives you plenty of flexibility to choose when to start.


    Our calls are all recorded and include the options to pre-submit your questions. Replays are posted in the group, so if you're not able to attend live, you can come back and watch at a time convenient to you.

  • What Shopify plan will I need? And will I need paid themes and apps?

  • Most of my clients use Shopify's Basic $29/month plan. Part of the course will be going over the plans to help you choose, but it's safe to say the Basic plan works for most people in Shop School.


    You won't need paid themes or apps, but you can use them if you like. The course is not theme specific: I use a variety of examples to show you to make things work with whichever theme you have.


    The bonus module on apps will teach you about how to choose apps and which free and paid apps I recommend. 

  • Is Shop School only for Shopify?

  • There are elements of the course that can be applied to any ecommerce platform. All of the tech trainings and tutorials are Shopify specific

    Ready to finally launch your Shopify site?

    Enroll now for $995

    Best Value


    Includes the 22-page Ecommerce Essentials Copy Templates Guide

    Payment Plan


    For 3 months - get started right away at a lower price

    © Copyrights by Launch Party. All Rights Reserved.